YOUR INTRO IS TOO LONG!
Attention spans are falling
Analytics back this up
We took a look at the audience retention of videos that contain intros longer than 5 seconds. In many cases, the graphs look very similar to the one below (which is for a video that has a 25-second intro).
In this case, the intro went on so long (25 seconds) that 50% of viewers dropped off before the actual content of the video even started. After looking at reams of data like this, we feel that intros longer than 5 seconds can drive viewers away.
How to approach your intros
- Check the audience retention of several of those videos to see whether viewership drops off significantly during your video intros.
- If the length of your intro is in fact driving away lots of viewers, consider trimming some of your video intros with YouTube’s Video Editor.
- Consider reducing the length of your intros in future videos to 5 seconds max.
Good luck with your videos!