Real talk: You are not PewDiePie!
Every minute, 100 hours of video is uploaded to YouTube. Think about that for a moment.
2 million videos.
Assuming the average video is 5 minutes in length, we can estimate that around 2 million videos are uploaded each day (it’s probably a lot more than that)! This means that for every new video you upload, you could be competing with 2 million others. Sure, those 2 million probably aren’t all part of the same genre as your video, but this should give you an idea as to the competition you’re going up against. So why does this all matter?
The competition is REAL
Let’s assume for a moment that you produce Minecraft “let’s play” videos. There’s a good chance that, out of those 2 million videos uploaded each day, 1% also focus on Minecraft. This equates to 20,000 videos (give or take) that you’re competing with on a daily basis.
Searching YouTube for “Minecraft” and filtering by “Today” usually shows 15k-40k videos in the results. Perform a generic search for your niche and see what you come up with.
Originality is KING!
The hard reality is that viewers want to watch original content, which is why some YouTubers are more successful than others. Take a look at the top 100 YouTubers (minus corporate accounts). While many of them may be creating content that “everyone else is doing,” they’re all putting an original twist on it.
It's not just viewers
You will not be PewDiePie
It's a tough indrustry – especially for gamers
You may not be PewDiePie, but don’t be afraid to get whacky, start conversations, and piss a few people off along the way.