Real talk: You are not PewDiePie!

Real talk: You are not PewDiePie!

100 hours of video.

Every minute, 100 hours of video is uploaded to YouTube. Think about that for a moment.

 

2 million videos.

Assuming the average video is 5 minutes in length, we can estimate that around million videos are uploaded each day (it’s probably a lot more than that)! This means that for every new video you upload, you could be competing with 2 million others. Sure, those 2 million probably aren’t all part of the same genre as your video, but this should give you an idea as to the competition you’re going up against. So why does this all matter?

The competition is REAL

As an old-school YouTuber, I often get asked to assess content creators’ channels and videos, and some creators are hoping for quick answers about how they can attract more viewers and grow their audience. Aside from providing tips on ways to optimize their content, the answer isn’t always simple.

 

Let’s assume for a moment that you produce Minecraft “let’s play” videos. There’s a good chance that, out of those 2 million videos uploaded each day, 1% also focus on Minecraft. This equates to 20,000 videos (give or take) that you’re competing with on a daily basis.

 

Searching YouTube for “Minecraft” and filtering by “Today” usually shows 15k-40k videos in the results. Perform a generic search for your niche and see what you come up with.

minecrafttoday

Originality is KING!

With each video you create, ask yourself the following question: “What is going to set this video apart from everyone else’s?” It’s a tough question to ask and a tougher question to answer, but a necessary one if you’re looking to grow your audience.

 

The hard reality is that viewers want to watch original content, which is why some YouTubers are more successful than others. Take a look at the top 100 YouTubers (minus corporate accounts). While many of them may be creating content that “everyone else is doing,” they’re all putting an original twist on it.

It's not just viewers

Viewers aren’t the only ones who are looking for original content. Advertisers are, too. As more and more content creators populate YouTube, advertisers are starting to become very specific about which videos their ads are served on. If you’re serious about the future of your YouTube channel and are looking to capture advertisers’ wallets, with each video you need to ask yourself: “Does this video stand above the rest?”

You will not be PewDiePie

And likely no one will. PewDiePie is a unique beast. While some of his success can be attributed to his early start on YouTube, much of it comes from his personality. It’s whacky, energetic, and pretty darn unique. He’s not just uploading gameplay videos. He’s telling stories, sparking conversation, and getting on people’s nerves – in the best possible way!

It's a tough indrustry – especially for gamers

Trust me, I wish I had an easy answer as much as you. I often compare YouTube to Hollywood. Millions are trying to ‘make it’, but with such harsh competition, you must be dedicated and you must focus on creating original content. Keep those videos coming, but be open to changing up your style if you (and your viewers) feel it’s not working.

 

You may not be PewDiePie, but don’t be afraid to get whacky, start conversations, and piss a few people off along the way.