Boosting views with playlists

Boosting views with playlists

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ne of the struggles that creators deal with quite often, is organization. When you upload a video to YouTube, it just gets thrown in a pile with all your other videos. Viewers can sort by upload date or popularity, but your videos aren’t organized in any other way—unless you do it yourself. Playlists make your content easier for viewers to navigate, especially if you release videos on different topics, or videos in series.

Playlists are also good for SEO! When viewers search on YouTube, the results include not only individual videos but playlists too—so playlists boost your chances of ranking higher in YouTube’s search results.

Creating a playlist

createplaylistFrom your YouTube video manager, you’ll find the Playlists page in the left sidebar, where you can view, edit, or create playlists.

Title each playlist to describe the videos that it contains. Then decide whether you want the playlist to be public, unlisted, or private. An unlisted playlist is accessible only if a viewer has the exact URL or if the playlist is embedded on a webpage. A private playlist is accessible only to you, the account owner.

Adding videos to a playlist

Once you’ve set up a playlist, you need to add videos to it. From your Video Manager, just click the checkbox next to each video you’d like to include. Then, from the Playlists dropdown at the top, choose which playlist to place the videos into.

addtoplaylist

Displaying your playlists

It’s one thing to organize your videos into playlists, but actually displaying playlists on your channel—in shelves—makes your videos much easier to watch.

First, go to your channel page: http://www.youtube.com/[username], where [username] is your channel name.

At the bottom of your channel page, add a new section.

This will let you choose which content you want added, and how it should be displayed.

addplaylist

Once you’ve added a few Playlists, they should appear on your YouTube channel, right below the upper section.

clintusytplaylists

YouTube Gaming advantage

As you can see on Clintus’ YouTube Gaming page, the playlists that he created appears right below his banner, allowing viewers to quickly find the content they’re looking for.

clintusplaylists

With this in mind, gamers should be sending viewers to their gaming.youtube.com page, rather than the standard channel.

[mashshare]